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What is your product?

PURE Marine delivers an unmatched solution for eliminating foul odors. Our revolutionary oxidizing liquid is formulated specifically for the boating industry. Eliminate foul fish odors from gear, compartments, and empty live wells. Remove mold and mildew odors, and other stale musty odors, from gear, clothes, and surfaces of your
boat or fishing equipment.

What differentiates your product from others in the market?

There really aren’t other competitive products on the market when compared with PURE Marine. This is the first type of product aimed at boaters and fishermen. Our odor eliminator spray comes from tried and true chemistry. We’ve used the same chemistry throughout our parent company for the past 30 years within healthcare, oil and gas, water treatment, and food and beverage industries for eliminating pathogens.

Why does the customer need this product in their life?

PURE Marine lets you leave the smells of the lake out on the lake - you don’t need to take these odors home! Treat empty live wells without fear of harming your catch your next time out on the boat. Our chemistry is gentle with a neutral pH, no Volatile Organic Compounds (VOCs), no harsh chemicals, and no noxious fumes. Simply spray it, and let PURE Marine air dry to eliminate foul odors.